Blog

The 6 Factors Driving The Tidal Wave of In-Store Digital

In-store digital marketing is nothing new.  Digital signage and kiosks have been around longer than we care to admit. And frankly, traditional vendors aren’t driving the new industry excitement. There is something more brewing. And it’s big. Really big. So why are we seeing such an explosion of activity right now?   I just finished watching Chernobyl on HBO. Wow! What a story. What a mobilization effort. What disaster and yet heroism. What comes out is that the blast of Chernobyl was a perfect storm of factors. A reactor core too…

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5 Steps to Build Thought Leadership for Your Business and Personal Brand [Podcast]

What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets, reach 10k YouTube subscribers and increase their social influence scores to quickly become the go to thought leader of their niche. We’ve all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every other social…

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This Week In Retail Marketing Innovation – August 19, 2019

Trevor Sumner, CEO of PERCH, was awarded the Most Influential CEO Award for Visual Merchandising by Corporate Vision this month. The winner of this award is chosen through a  combination of votes gathered from their network of respected industry partners and their own rigorous in-house research, performed by our dedicated network of industry insiders and corporate specialists, according to the Corporate Vision website. “Merchandising is the core of the shopping experience and something remarkable is changing.  A confluence of factors is driving retailers to adopt digital in-store,” said Trevor after…

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6 Keys to Success with Third-Party Sales

Managing third-party selling is not easy. But in many sectors, it is very important! The intermediaries hold the key to increased income from existing clients and winning new clients. Third-party selling can either be the way the company delivers customer intimacy or a barrier to customer intimacy. In the past companies often took the view that provided the results were good (right volumes, right margins, right compliance) then the activity of distributors did not really matter. It was almost part of the deal: “as long as you deliver the result…

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Aislelabs Included in Forrester’s Now Tech: Location Intelligence Technologies, Q3 2019 Report

Aislelabs has developed enterprise-grade location intelligence technology which assists brick and mortar spaces understand customer behaviour and utilize the intelligence for advanced digital marketing purposes, increasing sales through big data analytics. Our product suite builds audience profiles for visitors in physical brick and mortar venues, complete with their in-venue behavior, interests, and demographics that results in effective hyper-targeted marketing, increased sales, and better customer satisfaction. Global research and advisory firm Forrester has included the Aislelabs platform in their recent Now Tech: Location Intelligence Technologies, Q3 2019 report. The report was…

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The Most Influential CEO in Visual Merchandizing?

I am absolutely humbled to be awarded the Most Influential CEO Award for Visual Merchandizing by Corporate Vision.   On one hand, I find it to be an odd honor.  My career has been focused on marketing technology, not visual merchandizing. Only recently, as CEO of Perch, has it been my focus.   So why bestow this honor on me?  There are so many more dedicated, creative, analytical and talented professionals who surely deserve this honor more than I do.   Part of my role as CEO of Perch is to be one…

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Competition vs Collaboration – What Drives High-Performing Sales?

World-class sales teams embrace competition and collaboration, which ultimately result in increased sales productivity and sales efficiency. “Competition makes us faster. Collaboration makes us better.” Competition is in our nature. We compete against other teams or individuals in sports, we compete with siblings for our parents’ attention, we compete with our peers for the best jobs, we compete with coworkers for a raise or promotion. Sales in particular is known for its dog-eat-dog, quota-oriented nature, which serves to basically position colleagues against each other. But for an organization, this can…

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B2B Influencer Marketing: 4 Strategies that Move the Needle

Free-Photos / Pixabay Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. An Instagram model gushing over a new fashion product seems infinitely remote from strategies they might deploy. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study, only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. B2B brands shouldn’t…

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7 Best Newsletter Sign Up Examples

Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to be one of the most powerful methods to reach and connect with audiences meaningfully. But for all the care that goes into making the newsletters, we still have to jump the first hurdle: getting readers to sign up. No matter how good your emails are, it makes little difference if your audience isn’t reading them. And they should be! According to Constant Contact: Email has higher…

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Beyond SEO: Why Blogging is Still Important

Free-Photos / Pixabay Sure, blogging affects SEO. In fact, we’ve touted the SEO benefits of blogging for a few years now. But it’s more than an SEO tactic. Have you thought of the social proof aspect of blogging? Engagement with larger communities? As important as blogging is to marketing and SEO, and as critical as revenue-generating tactics are, blogging goes beyond all that and helps you build a community, and reach new communities. Impulse Creative articles get picked up and syndicated by content sharing sites, including Business 2 Community. Who…

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