How AI Will Affect B2B Customer Experience and Business Growth in the Near Future?

American physicist Stephen Hawking had once said: “Success in creating AI would be the biggest event in human history.” The last three decades have seen the world change around us thanks to information technology. It is hard to find a facet in life that hasn’t been touched by the Internet and other digital points of contact. And if experts are to be believed the coming decades would see many revolutionary changes thanks to the development of Artificial Intelligence or AI as it is popularly called. While the possibilities of AI…

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B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content

Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips on our pages as possible… The process is random. It makes us look dumb sometimes. It annoys our followers and potential customers. It hurts our brands. So, to help you make sense of your Instagram…

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