7 Deadly Sins of Online Copywriting

Whether you’re working on your newsletter, blog, website, or a social media caption, ultimately, the bells and whistles and UX optimization will mean little if the words on the screen alienate your audience. Today’s readers expect a certain structure to online copywriting, and demand a certain quality to be kept entertained and engaged. Here, we’ve gathered the most common, but most critical sins in B2B and B2C copywriting. Copywriting Sin 1: Writing for a novel, and not the web. Readers on the web approach a text differently. They’re not here…

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This Week In Retail Marketing Innovation – August 13, 2019

Macy’s has launched an “All Brand New” back-to-school campaign that includes shoppable commercials on Snapchat, a video-sharing challenge on TikTok, and even digital and TV spots aimed at kids’ individuality and self-expression, according to a company announcement. Macy’s is attempting to reach younger audience through a strategic partnership with Snapchat’s popular “The Dead Girls Detective Agency” series. Viewers of the Snapchat series can shop for Macy’s products directly through the app, with the ability to “shop the looks” of the series’ characters. The TikTok challenge is another effective route to…

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