B2B Influencer Marketing: 4 Strategies that Move the Needle

Free-Photos / Pixabay Influencer marketing has been around long enough to generate great case studies—and skepticism. That’s especially true for B2B marketers. An Instagram model gushing over a new fashion product seems infinitely remote from strategies they might deploy. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study, only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. B2B brands shouldn’t…

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7 Best Newsletter Sign Up Examples

Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to be one of the most powerful methods to reach and connect with audiences meaningfully. But for all the care that goes into making the newsletters, we still have to jump the first hurdle: getting readers to sign up. No matter how good your emails are, it makes little difference if your audience isn’t reading them. And they should be! According to Constant Contact: Email has higher…

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Beyond SEO: Why Blogging is Still Important

Free-Photos / Pixabay Sure, blogging affects SEO. In fact, we’ve touted the SEO benefits of blogging for a few years now. But it’s more than an SEO tactic. Have you thought of the social proof aspect of blogging? Engagement with larger communities? As important as blogging is to marketing and SEO, and as critical as revenue-generating tactics are, blogging goes beyond all that and helps you build a community, and reach new communities. Impulse Creative articles get picked up and syndicated by content sharing sites, including Business 2 Community. Who…

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