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7 Deadly Sins of Online Copywriting

Whether you’re working on your newsletter, blog, website, or a social media caption, ultimately, the bells and whistles and UX optimization will mean little if the words on the screen alienate your audience. Today’s readers expect a certain structure to online copywriting, and demand a certain quality to be kept entertained and engaged. Here, we’ve gathered the most common, but most critical sins in B2B and B2C copywriting. Copywriting Sin 1: Writing for a novel, and not the web. Readers on the web approach a text differently. They’re not here…

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This Week In Retail Marketing Innovation – August 13, 2019

Macy’s has launched an “All Brand New” back-to-school campaign that includes shoppable commercials on Snapchat, a video-sharing challenge on TikTok, and even digital and TV spots aimed at kids’ individuality and self-expression, according to a company announcement. Macy’s is attempting to reach younger audience through a strategic partnership with Snapchat’s popular “The Dead Girls Detective Agency” series. Viewers of the Snapchat series can shop for Macy’s products directly through the app, with the ability to “shop the looks” of the series’ characters. The TikTok challenge is another effective route to…

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How AI Will Affect B2B Customer Experience and Business Growth in the Near Future?

American physicist Stephen Hawking had once said: “Success in creating AI would be the biggest event in human history.” The last three decades have seen the world change around us thanks to information technology. It is hard to find a facet in life that hasn’t been touched by the Internet and other digital points of contact. And if experts are to be believed the coming decades would see many revolutionary changes thanks to the development of Artificial Intelligence or AI as it is popularly called. While the possibilities of AI…

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B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content

Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips on our pages as possible… The process is random. It makes us look dumb sometimes. It annoys our followers and potential customers. It hurts our brands. So, to help you make sense of your Instagram…

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Looking For Answers In Different Places

This week, I had the privilege of sitting with some of the smartest people I know. We were talking about the challenges both sellers and buyers face in solving buyers’ problems. As we studied research, and shared ideas/experiences, there were some fascinating insights. There were ideas that could drive great increases in performance. But something troubled met about the discussion. To some degree, it was that feeling of “deja vu.” I’m involved in, literally, hundreds of these types of conversations every year. With clients, struggling to innovate and change, with…

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Why Your Brick and Mortar Business Needs Free Guest WiFi

WiFi access is becoming ubiquitous. Tablets, smartphones, and laptops are everywhere and most businesses see the demand for free wireless access to the internet. The issue, however, is understanding or even measuring the return of investment on having a free guest WiFi program. There is a way to get a better understanding of the ROI (which we’ll get into later) but also some very good immediate reasons to invest in free WiFi for your customers. Attract New Customers Offering free WiFi has become a perk for many businesses. If given…

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How to Promote Your Website: 23 Ways to Earn Free Traffic

Early in your online business, the most pressing need is traffic to your website. Fortunately, you can be proactive — you don’t have to sit around and hope that Google ranks you at the top of the search results. Whether you are trying to sell your first digital product or promote your first affiliate program, targeted website visitors are essential to your success. This article discusses 23 ways for you to promote your site for free (although some have paid options). The only cost to you is your time, and…

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This Week In Retail Marketing Innovation – August 5, 2019

Macy’s decided to ramp up their in-store experience by merging their fragrance lines with digital in-store displays provided by Perch.  The department store now features digital fragrance bars within 34 locations across the United States, including their highly-trafficked Brooklyn store. The fragrance bars allow customers to pick up each fragrance and immediately see information about the scent, customer reviews, other fragrance suggestions, and a checkout code.  Mara Sirhal, divisional business manager for fragrance at Macy’s, is optimistic that the marriage of physical and digital will give its customers “an in-store…

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Aislelabs Announces Partnership with Milford Waterfront

Aislelabs is delighted to announce a new partnership with the Milford Waterfront Development. We are pleased to announce they we partnered with Milford Waterfront. As part of the Milford Waterfront Development, the Aislelabs solution has been deployed throughout the retail park and marina complex enabling advanced operations across the property group. Here’s what Matt Jones, Millford Waterfront’s Director of Digital Solutions and Delivery, said in a statement: Using the Aislelabs solution has transformed the way we do business. Real-time and historical location analytics provides us with really important information about our…

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5 Top Affiliate Marketing Networks to Scale Your Brand

Affiliate marketing is not dead. Yes, the ancient technique of earning a commission by selling other people’s products is alive and kicking. It’s still as profitable as ever. Worth a staggering 6.4 billion dollars in the US alone, the affiliate marketing industry is here to stay. Whether you are a B2B or B2C brand an easy way to scale your business is by joining an affiliate network. But with hundreds of options out there, which one is the best? Here’s a quick overview of the top 5 affiliate networks —…

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